Illegal tobacco might not seem a big deal – but it is bad news for our community

Kids:  People who sell illegal tobacco don’t care if they sell to kids, getting them hooked on a lethal addiction that kills one in two lifetime smokers.

Crime: It brings crime into our neighbourhoods – fuelling human trafficking, the drugs trade and loan sharks.

If someone is offering cheap tobacco in shops, pubs and clubs, from private houses or on the street, there’s usually a reason. It isn’t duty free or a new brand. It’s smuggled or fake.

For more information about this campaign please visit the keep it out website here.